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Benny So

Benny brings a dynamic blend of academic excellence and real-world experience to Soul Ventures as a Principal, focusing on Artificial Intelligence investments.  His unique combination of disciplines has equipped him with a deep understanding of market dynamics and digital strategies.

Before joining Soul Ventures, Benny honed his skills in the vibrant startup ecosystem. He played pivotal roles in mobile app startups and later transitioned to healthcare startups. Most recently he expanded his expertise into marketing consulting, advising clients on how to leverage digital strategies to achieve business growth and brand recognition.

Benny received his B.A. in Economics and Digital Marketing from the University of Wisconsin-Madison.

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